April 8, 2021
Major licensed properties for Pentland Brands in 2008 were Speedo, Berghaus, Red or Dead, Ellesse, Brasher, KangaROOS, Mitre, Boxfresh, Gio Goi and Hunter. Future initiatives include the extension of the main speedo lines, the development of the mountain house in accessories and the development of the Red or Dead licensing model. The main trading partners are Specsavers, which supplies international eyewear sales, as well as jewellery and watch distributor H.Samuel. Licensing includes obtaining permission from a company (conedant) for the manufacture and sale of one or more of its products in a defined area. The company that obtains these rights (the licensee) generally agrees to pay a fee to the original owner. In 2008, the company expanded its scope with thomas Kinkade photos such as Yankee Stadium, Fenway Park, NASCAR Thunder-The 50th Anniversary of the Daytona 500, Elegant Evening at Biltmore, Christmas at Graceland and Snow Discover Whites the Cottage. The company is exploring the possibilities of a media and entertainment segment of the brand, its first release being the direct-to-video film Thomas Kinkade`s Christmas Cottage, which Lionsgate released late last year. This first in a series of home entertainment publications is based on Kinkade`s career as an artist. The film took 13th place in Nielsen`s 2008 DTV-Drama ranking. In 2009, Thomas Kinkade celebrates his 25th birthday as a publicist and as one of the leading art brands in the licensing industry.
For nearly 20 years, he has licensed his art with a selection of products and categories ranging from collectibles and home furnishings to handicrafts and art for walls. This year, the company will expand its national and international programs to new partners and licensing categories, including co-branding and commemorative artworks with partners such as NASCAR, Indianapolis Motor Speedway, Elvis Presley Enterprises and Disney Consumer Products. Prepare the property first. If you are selling or buying a license for a product, make sure that ownership of that product is clearly stated in the agreement. Also, make sure that no one else uses the asset (z.B. a trademark) and that the trademark is registered or subject to copyright registration. You don`t want to enter into a licensing agreement and find out that someone else is questioning the property. Examples of intangible assets are a song (“Somewhere Over The Rainbow”), a character (Donald Duck), a name (Michael Jordan) or a brand (The Ritz-Carlton). An agreement for the granting of a licence requires a licensing agreement. A licensing agreement authorizes a company that markets a product or service (a licensee) to lease a trademark from a trademark holder who operates a licensing program (a licensee).  The granting of a trademark and service licence involves the sale of the rights to use a distinctive and generally known name and logo in relation to a product or service.
Examples of real cases: companies use licensing agreements to simultaneously protect and use intellectual property. Many reputable companies license or license. For a company that grants the use of its intellectual property, whether it is a trademark name, a patent or a copyright, a license to another company is a mechanism to invest intellectual capital while preserving ultimate control of it. For the licensee, the agreement is a way to obtain something valuable that the taker cannot produce on his own, but the taker may have expertise or a market position to generate revenue for which the licensee alone is not well equipped. However, licensees differ from external borrowers or contractors who provide only one service to the original business; Licensing agreements involve the transfer of certain intellectual property rights.
© 2021 Zoe Tennesen . Creative Director | Theme by Eleven Themes