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ED 7I Zoe Tennesen . Creative Director » What Is A Cooperative Advertising Agreement

What Is A Cooperative Advertising Agreement

October 14, 2021

For friends and colleagues in marketing who have asked – Yes, this is the basic design of a co-op advertising program. However, in today`s digital age, you can see that it`s tedious and time-consuming, which reduces retailers` cash flow and results in unused marketing dollars. Shouldn`t local retailers focus on growing their business instead of getting approval for ads and submitting refund documents? Reaction – In the current state of co-operative advertising, this is another burden that rests on the shoulders of retailers. Instead, reports should automatically return to the producing brand without retailers having to start the process. Marketers divide advertising costs into newspaper supplements, which are almost ubiquitous in Sunday newspapers.